A series of cross-platform short videos created for the website and social media channels of Americanino, an iconic brand of 1980s denim culture. The project translates the brand’s identity into a contemporary vision, enhancing its historical heritage and strengthening its digital storytelling. The content highlights materials, details, and style in line with the brand’s positioning, ensuring recognizability and visual continuity across the official website and social channels, supporting the communication strategy and the brand’s relaunch