A series of videos for Alleanza Assicurazioni designed to guide users through the initial steps of navigation and facilitate the first point of contact in a recruiting context.

The content operates on a dual level: on one hand, it supports users in navigating the platform; on the other, it clearly and directly introduces the professional opportunity, simplifying access to information and reducing the distance between the company and potential candidates.

The videos are optimized for cross-device use, both on desktop and mobile. The shoots were carried out in different locations across Italy using green screen. Backgrounds were then replaced in post-production through chroma key, ensuring visual consistency and flexibility across different digital contexts.